The Partnership

Beyond managing brand accounts, NYB Marketing’s founder has worked directly as a TikTok creator and affiliate — generating viral content and driving thousands in product sales for beauty and wellness brands.

The Challenge

Many brands struggle to convert views into sales on TikTok Shop and often lack insight into what truly drives performance on the platform.

The Strategy

Through creator-led content and strategic storytelling, we:

• Created viral TikTok content that aligned with platform trends
• Leveraged authentic product experiences to drive trust
• Optimised content specifically for TikTok Shop conversions
• Collaborated directly with brands such as Free Soul Probiotics

The Results

• Millions of organic views across TikTok
• Tens of Thousands in product sales generated for brands
• Featured on official brand briefs for top-performing content

The Impact

This experience gives NYB Marketing a unique advantage — understanding TikTok from both the creator and strategist perspective.

We know:

✔ What makes content go viral
✔ What converts views into sales
✔ How TikTok Shop can scale revenue fast

This insider knowledge allows us to design social commerce strategies that consistently perform.