NYB Marketing is a global growth agency specialising in beauty, health, and wellness brands that want to scale through modern, culturally informed social media strategy.

We combine AI-powered innovation, influencer and UGC-driven content, omni-channel organic growth, and performance marketing to help brands thrive in today’s fast-moving digital climate. From Instagram, TikTok, YouTube, Pinterest, and Facebook to emerging social commerce platforms like TikTok Shop, we design strategies that meet consumers where they are — and move with how they engage.

At the core of what we do is the understanding that success on social media today requires both quality and quantity. High-impact content alone is not enough, and volume without strategy leads to noise. We build scalable content systems that deliver premium storytelling at the speed modern platforms demand.

Our approach goes beyond trends. Through deep cultural listening, consumer behaviour analysis, and data-driven insight, we create campaigns that resonate authentically with audiences and subcultures. This allows brands to show up in ways that feel relatable, relevant, and aligned with how people actually connect online.

We specialise in:

• Omni-channel organic content strategies across all major platforms
• AI-powered content creation and paid performance campaigns
• Influencer and UGC-driven growth systems
• TikTok Shop content and social commerce strategy
• Campaign planning rooted in culture, data, and storytelling

NYB Marketing exists to bridge the gap between brands and the consumers they serve.

By blending resonance, storytelling, data, and content volume, we help brands evolve with the times — turning attention into engagement, engagement into trust, and trust into revenue.

Our vision is to build the future of social growth: where brands scale not just by spending more, but by connecting deeper, moving faster, and creating content that truly resonates.