The Partnership

Paddie Nails is a nail brand looking to increase brand awareness, community engagement, and online sales through social media.

The Challenge

Their social platforms lacked variety, engagement, and connection with their target audience. Content felt repetitive, which limited growth and directly impacted sales performance.

The Strategy

We developed a culturally informed, audience-first content strategy designed to speak directly to their ideal customer.

Our approach included:

• Daily posting across Instagram, TikTok, YouTube, Pinterest, and Facebook
• Engaging, relatable content formats aligned with audience behaviour
• Community-driven storytelling to build trust and loyalty
• Platform-native creative designed for organic reach and conversions

The Results

• Over 40 million organic views and over 15k followers across platforms within 3 months
• Strong increase in engagement and community interaction
• Significant boost in product sales

This case study demonstrates the power of organic content when it resonates with the right audience.